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LOCATION ▸ SHANGHAI

CLIENT ▸ M ESSENTIAL

YEAR ▸ 2024

STATUS ▸ COMPLETED

PROGRAMME ▸ CLOTHING STORE

COLLABORATORS ▸ -

PHOTOGRAPHER ▸ ZHUDI@SHADOOPLAY

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PROJECT SYNOPSIS ▾

WITH STONE AS THE FOUNDATION AND FLOWERS AS THE MEDIUM, THE NEW IMAGE OF M ESSENTIAL IS REINTERPRETED.

THE FAÇADE, CLAD IN NATURAL STONE, SHIELDS THE INTERIOR FROM THE BUSTLE OF THE STREET. A SINGLE OPENING ALLOWS A SOFT GLOW TO FILTER THROUGH, INVITING PASSERSBY TO STEP INSIDE. BEYOND RESTRAINT, FLORAL AND VASE MOTIFS ARE CARVED INTO THE STONE SURFACE. THROUGH THE VARYING TEXTURES—SMOOTH AND RUGGED—THE FLAT PLANE GAINS SUBTLE DEPTH, WHILE THE ELEGANT FORMS HINT AT THE REFINED CHARACTER WITHIN....

JADE, WITH ITS WARM HUES AND FINE TEXTURE, TAKES CENTER STAGE IN THE SPACE. THE CHECKOUT COUNTER AND STORE SIGNAGE RESEMBLE METICULOUSLY POLISHED JADE PIECES, WHILE LARGER PANELS ARE SEAMLESSLY EMBEDDED INTO THE SCREENS—UNDERSTATED YET EXUDING ELEGANCE THROUGHOUT.

THE INTERIOR IS DEFINED BY THE INTERPLAY OF THREE LAYERED SCREENS. THE OUTERMOST BLACK WOODEN SCREEN ESTABLISHES A GROUNDED BASE, ITS MODULAR UNITS STANDARDIZING THE DIMENSIONS OF THE FLOOR AND WALL STONE, LAYING THE FOUNDATION FOR SPATIAL ORDER. THE TWO INNER SCREENS INTERSECT WITH THE OUTER ONE, ENCLOSING MORE INTIMATE AREAS. THE GAPS BETWEEN SCREENS AND WALLS NATURALLY ACCOMMODATE CLOTHING DISPLAYS AND CHANGING FUNCTIONS, WHILE THE OVERLAPPING LAYERS ADD A NUANCED, CONTEMPLATIVE RICHNESS TO THE COMPACT SPACE.

THE FURNISHINGS ALSO CONTRIBUTE TO THE REFINED ATMOSPHERE. A CUSTOM-MADE ROUND TABLE, SCALED TO FIT THE FRONT HALL, STANDS AT ITS CENTER. ITS GREEN LACQUERED SURFACE RESEMBLES A CLEAR POOL, REFLECTING THE NUAGE VASE DESIGNED BY RONAN & ERWAN BOUROULLEC. ABOVE IT HANGS PETER ZUMTHOR’S MINIMALIST PENDANT LAMP, EVOKING A MOONLIT SCENE. THE DARK WOOD OF THE SIDE TABLES AND SOFA ECHOES THE SCREENS, WHILE THE OLIVE-GREEN VELVET — SELECTED FROM THE HERITAGE BRAND SAHCO — JOINS THE JADE, FLOWERS, AND EVEN THE GRASS-GREEN ACCENTS ON WHITE PORCELAIN BOWLS TO FORM A LAYERED PALETTE OF GREENS.

以石作底，以花为媒，诠释M ESSENTIAL品牌新形象。

天然石材包覆的立面隔绝了街道的喧嚣，唯一的洞口微微透出些光色，唤起行人步入的欲望。不止内敛，花卉和花器造型被雕刻于立面上，通过石材或平整或粗粝的质感，平面被赋予了微妙的纵深，雅致的造型暗示了空间的内秀气质。

碧玉，以其温润的色泽和细腻的质地，成为空间的主角。收银区域和店招有如两块经过精心打磨的美玉，更为大面的玉石则被完整地镶嵌于屏风中——不张扬，却处处显出华贵。

内在空间由三重屏风的交集定义。外侧的黑色木质屏风赋予空间沉稳的底色，屏风单元同时成为标准的模数，统一地面和墙面石材的尺寸，铺陈空间的底层秩序。内在的两重屏风与外侧屏风交错，围合出更为私密的区域。屏风与墙面的间隙自然容纳服装陈列和更衣功能，交叠错落的层次赋予有限的空间以可细品读的玩味。

陈设亦是雅致氛围的来源。一张匹配空间尺度定制的圆桌被放置在前厅中央，桌面的绿色烤漆如同一汪碧泉，倒映着RONAN & ERWAN BOUROULLEC设计的NUAGE花器，搭配PETER ZUMTHOR造型简约的吊灯悬垂其上，恰似案前明月。空间中的案几和沙发的黑色的木材与屏风呼应，橄榄绿的丝绒面料选自百年品牌SAHCO，与玉石、花卉乃至白瓷小碗上的青草，共同构成浓淡不一的绿的层次。

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