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LOCATION ▸ SHANGHAI

CLIENT ▸ M ESSENTIAL

YEAR ▸ 2025

STATUS ▸ COMPLETED

PROGRAMME ▸ CLOTHING STORE

COLLABORATORS ▸ -

PHOTOGRAPHER ▸ ZHUDI@SHADOOPLAY

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PROJECT SYNOPSIS ▾

BOATING ON EMERALD WAVES, ONE ROAMS AS IF WITHIN A PAINTING. UNDERSTANDING EASTERN SPACE MEANS UNDERSTANDING A PROGRESSIVE NARRATIVE—LINGERING AND WANDERING AFTER ARRIVAL, EVENTUALLY COMING TO REST. THE WISDOM OF NARRATIVE RHYTHM, WITH ITS BEGINNINGS, DEVELOPMENTS, TURNS, AND CONCLUSIONS, IS APPLIED THROUGHOUT THIS PROJECT.

A SLAB OF JADE FORMS THE BOUNDARY OF THE SPACE. PASSING THROUGH IT, ONE ENTERS THE SECLUDED JADE HALL. THE PROPORTIONS OF HEAVEN AND EARTH ARE GOVERNED BY A RIGOROUS GRID, SUBTLY EMBEDDING MODERN ORDER WITHIN VARIATION. JADE AND DARK WOOD FLOORING ALTERNATE ACROSS THE GROUND, INTERLOCKING IN PLACES, SYMBOLIZING—IN A FLATTENED MANNER—THE ASCENDING EXPERIENCE OF EASTERN SPATIAL PROGRESSION. THE SPACE IS THUS DIVIDED INTO FOUR STAGES: ...

BEGINNING

THE TRANSITION FROM EXTERIOR TO INTERIOR IS COMPLETED AT THE OUTSET. OUTWARDLY, EXQUISITE GARMENTS ARE DISPLAYED THROUGH FULL-HEIGHT TRANSPARENT GLASS, WHILE A GLASS SCREEN HINTS AT THE SCENERY BEYOND. INWARDLY, THE JADE FAÇADE EXTENDS DOWNWARD TO THE FLOOR, AND VISITORS UNWITTINGLY STEP INTO THE PAINTING.

DEVELOPMENT

STEPPING ONTO THE DARK WOOD FLOOR, THE SCREEN CONTINUES TO CONCEAL THE DEEPER VIEWS, ALLOWING VISITORS A FINAL MOMENT OF PREPARATION. A ROUND TABLE AND LAMP FROM CHRISTIAN LIAIGRE ARE PLACED AT THE FAR END. THE LAMP’S BODY, CARVED AND POLISHED FROM NATURAL WOOD, SUGGESTS VITALITY IN ITS DISTINCTIVE FORM—AN INTERPRETATION OF NATURAL SCENERY. UNDER ITS SOFT GLOW, VISITORS WILL FIND A SMALL OPENING.

TURN

PASSING THROUGH THE OPENING IN THE SCREEN, THE FULL VIEW OF THE CORE RETAIL AREA IS FINALLY REVEALED. VISITORS WANDER AROUND THE CENTRAL JEWELRY TABLE. THE CHECKOUT COUNTER RESEMBLES A FINELY CARVED PIECE OF JADE. THE FITTING ROOM, FINISHED IN DEEP GREEN LACQUER, TAKES ON AN OCTAGONAL FORM LIKE SOLEMN MOUNTAIN ROCK, GENTLY ILLUMINATED INSIDE BY VIABIZZUNO WALL LAMPS. TO ITS LEFT, A NARROW PATH SUGGESTS THE SPACE CONTINUES.

CONCLUSION

FOLLOWING THE PATH FORWARD, ONE ARRIVES AT THE VIP AREA IN THE DEEPEST PART OF THE SPACE. SCREENS ENCLOSE THE AREA, CREATING AN INTIMATE ATMOSPHERE, WHILE AN ARMCHAIR FROM CARL HANSEN & SON AND CUSTOM COFFEE TABLES FOSTER A WARM SETTING FOR CONVERSATION. A FLOOR LAMP FROM CHRISTIAN LIAIGRE STANDS IN THE CORNER, CASTING A SOFT, SWAYING LIGHT—COMPLETING THE AMBIANCE FOR HOST AND GUEST. THE BRITISH HAND-PAINTED WALLPAPER BRAND DE GOURNAY CREATED A BESPOKE LONG SCROLL FOR THE PROJECT, SET INTO THE SCREENS. IT PROVIDES AN EXQUISITE BACKDROP FOR THE CLOTHING DISPLAYS AND ALSO SERVES AS A SUBTLE NARRATIVE THREAD. STARTING WITH WILD CRANES AND LEISURELY CLOUDS AT THE ENTRANCE, THE SCENE UNFOLDS AS VISITORS DRIFT DOWNSTREAM, WITH WATER PLANTS GROWING INCREASINGLY LUSH AS THE SPACE PROGRESSES. AS THE EXPANSIVE, CONTINUOUS IMAGERY OF THE LOUNGE COMES INTO VIEW, THE EASTERN NARRATIVE REACHES ITS CLIMAX.

舟行碧波上，人在画中游。 理解东方空间意味着理解一种递进的叙事，在抵达后进行长久的漫游，最终驻足停留。起承转合的叙事智慧被应用于这个项目中。

一面玉石成为空间的边界，从中穿过，即进入隐秘的玉满堂。天和地的尺度由严谨的网格控制，于变化中暗含现代秩序。玉石和黑色木地板在地面交替出现，局部相互咬合，以扁平化的方式象征拾级而上的东方空间体验，空间依此被划分为四进：

起。

由外至内的氛围转换在起点处完成。向外，华美的服饰透过整面通透的玻璃呈现，一扇玻璃屏风暗示着深处的风景；向内，立面的玉石向下延续至地面，游人正不自觉地步入画中。

承。

踏上黑色木地板，屏风继续将更深处的景致藏起，游人在此做最后的准备。来自CHRISTIAN LIAIGRE的圆桌和灯具被放置于尽端，灯具的主体经由原木雕琢和打磨，别致的造型暗含生机，亦可被理解为自然造景。借着柔和的灯光，游人将寻到一处小口。

转。

穿过屏风的小口，核心零售区域的全貌最终呈现在眼前。环绕中心的首饰桌展开漫游，收银台形似一块经过精心雕琢的美玉，试衣间通体施以墨绿色烤漆，八角形的造型有如深沉稳重的山石，内部被VIABIZZUNO的壁灯微微点亮。试衣间的左侧留下一道小径，暗示游人空间未竟。

合。

循着小径向前，抵达空间最深处的贵宾区域。屏风环绕四周，形成私密体验，来自CARL HANSEN & SON的扶手椅与定制茶几则营造出温暖的会客氛围。角落处的落地灯来自CHRISTIAN LIAIGRE，柔光摇曳，主宾尽欢。英国手绘壁纸品牌DE GOURNAY为项目量身绘制长卷，被镶嵌于屏风中，为服饰的呈现提供绝佳的背景，同时也成为空间叙事的一条暗线。从起点处的野鹤闲云开始，画面推移，游人顺流而下，水草随着空间的递进愈发丰茂。随着休闲区大幅连续的画面映入眼帘，东方的叙事亦被推至最高处。

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