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LOCATION ▸ CHENGDU, SICHUAN

CLIENT ▸ HUG

YEAR ▸ 2025

STATUS ▸ COMPLETED

PROGRAMME ▸ FASHION BUYER STORE

COLLABORATORS ▸ -

PHOTOGRAPHER ▸ ZHUDI@SHADOOPLAY

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PROJECT SYNOPSIS ▾

NESTLED WITHIN THE WOODS, THIS PROJECT TRANSCENDS THE CONVENTIONAL NOTION OF A COURTYARD, EXTENDING ITS EMBRACE TO ENCOMPASS THE SURROUNDING FOREST. IT IS A BOUNDARY-DEFYING RETAIL SPACE THAT INTEGRATES AND ABSORBS THE NATURAL ENVIRONMENT, DISTINGUISHED BY ITS EVER-CHANGING INTERPLAY OF LIGHT AND SHADOW.

A TRIANGLE, FOUR WALLS...

A TRIANGULAR ATRIUM AND THE ADJACENT LAKESIDE METASEQUOIA GROVE TOGETHER FORM BOTH INWARD- AND OUTWARD-FACING LANDSCAPES, SERVING AS THE GENESIS OF THE DESIGN. LEVERAGING THE ORIGINAL ARCHITECTURAL ATRIUM STRUCTURE, A PERFECT TRIANGULAR COURTYARD IS OUTLINED—AN ATTEMPT TO EMBRACE AND ENVELOP A PIECE OF THE SCENERY WHILE FULLY OPENING UP TO THE EXPANSIVE BLUE SKIES OVER LAKE LUO. FOUR WHITE WALLS, POSITIONED IN RELATION TO THE COURTYARD, DELINEATE THE SPACE INTO INNER AND OUTER LAYERS. THE THREE WHITE WALLS ENCIRCLING THE ATRIUM ARE NOT PERFECTLY PARALLEL TO ITS SIDES BUT INSTEAD FORM SUBTLE ANGLES, NARROWING OR WIDENING TO REVEAL GLIMPSES OF THE DISTANT METASEQUOIAS AND INVITING DEEPER EXPLORATION.

THROUGH THE GAPS BETWEEN WALLS, EXPANSIVE CONTINUOUS GLASS CURTAIN WALLS FRAME VIEWS OF THE METASEQUOIA GROVE AND THE LAKE, CREATING A DISTINCTLY OPEN ATMOSPHERE. ANOTHER DIAGONALLY PLACED WHITE WALL SEGMENTS THE OUTWARD-FACING SPACE INTO MORE INTIMATE SCALES. THESE WALLS ARE THOUGHTFULLY CUT AND FOLDED TO INCORPORATE FITTING ROOMS AND DISPLAY FUNCTIONS, CONVEYING A SENSE OF LIGHTNESS AND SCULPTURAL PLAYFULNESS IN THE DETAILS.

FROM JEWELRY DISPLAY TABLES TO ACCESSORY CABINETS, FREESTANDING WOODEN FIXTURES EVOKE THE AMBIANCE OF A FASHION ATELIER. ARTIFICIAL LIGHTING IS PROVIDED BY LARGE-AREA LIGHT MEMBRANES AND CUSTOM LINEAR METAL FIXTURES, THEIR PLANAR AND LINEAR MODERN FORMS FURTHER REINFORCING THE WORKSHOP AESTHETIC. THE TRIANGULAR ATRIUM IS PAVED WITH WARM-TONED STONE, WHILE THE REST OF THE SPACE FEATURES TEXTURED CAST TERRAZZO—A CONTRAST BETWEEN REFINEMENT AND RAWNESS THAT RECURS THROUGHOUT, GENERATING A CUTTING-EDGE TENSION BETWEEN THE ARTIFICIAL AND THE NATURAL.

FOR AVANT-GARDE FASHION BOUTIQUES, UNIQUE RETAIL EXPERIENCES ARE CRUCIAL TO BRAND IDENTITY AND OFTEN BECOME ICONS AND CATALYSTS WITHIN FASHION CULTURE. CHAOS PROGRAMME EXPLORES THE PIONEERING POTENTIAL OF FUNDAMENTAL ARCHITECTURAL LANGUAGE IN RETAIL SPACES, CREATING THE LATEST VENUE FOR FASHION BOUTIQUE BRAND HUG AT LUHU CPI.

这个隐于树林中的项目已经不是简单的理解为一个庭院，还延伸囊括了周围的树林空间。这是一个融入并吸纳了周围自然环境的没有边界的零售空间，其景观特色在于千变万化的光影。

一个三角形，四片墙体

一个三角形的中庭和临湖的水杉林共同构成内向和外向的风景，成为设计的起点。利用原始建筑中庭结构，勾勒出一个完美的三角形庭院，试图拥抱一片风景，将其包裹起来，并完全向麓湖的广阔蓝天敞开。四片白墙根据庭院的关系，将空间划分为内与外两个层次。环绕中庭设置的三片白墙并不与中庭的三边完全平行，而是形成一个微妙的角度，变窄或变宽，墙体之间微微露出尽端的水杉，引导人们向深处探索。

穿过墙体的间隙，连续的大面积玻璃幕墙将水杉林和湖景尽收眼底，形成截然不同的开放氛围。另一片斜向放置的白墙将外向的空间划分为更具亲和力的尺度。白墙经过适当的裁切和弯折，融入试衣镜和陈列功能，在细节处传递轻巧的造型趣味。

从珠宝展示桌到配件展示柜，独立放置的木质道具唤起人们对时装工坊的联想。人工光源由大面积的灯膜与定制的长条金属灯具提供，面与线的现代造型亦是工坊气质的来源。中庭三角区域的地面铺设暖白色石材，空间的其它区域则应用富有肌理的现浇水洗石，正如精致和粗粝的对比反复出现在空间各处，在人工和自然的碰撞中产生先锋的张力。

对于先锋时装买手店铺，独特的零售体验对于品牌的认知至关重要，往往会成为时装文化的标志和推手。CHAOS PROGRAMME探索基本建筑语言应用于零售空间的先锋潜力，打造时装买手品牌HUG的最新空间，位于麓湖CPI。

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PHOTOS ▾

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DRAWINGS & DIAGRAMS ▾