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LOCATION ▸ TAIPEI

CLIENT ▸ ATELIER COLOGNE

YEAR ▸ 2024

STATUS ▸ COMPLETED

PROGRAMME ▸ PERFUME STORE

COLLABORATORS ▸ -

PHOTOGRAPHER ▸ BORIS

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PROJECT SYNOPSIS ▾

EMBARK ON A NEW BRAND JOURNEY WITH ATELIER COLOGNE THROUGH AN IMMERSIVE SPATIAL EXPERIENCE THAT TRAVERSES STREETS AND ALLEYS. WE EXTEND TAIPEI’S VIBRANT STREET LIFE INDOORS USING A CONTEMPORARY DESIGN LANGUAGE, CREATING A WARM AND PROFESSIONAL CORNER PERFUMERY WORKSHOP....

THE SPACE IS DEFINED BY VOLUMES OF VARYING SCALES, INTERPRETING THE ARCHITECTURAL ROLES FOUND IN URBAN LANES WHILE ALSO SERVING AS VERSATILE BRAND-THEMED ZONES. A WALK-THROUGH EXPERIENCE GUIDES CUSTOMERS DEEP INTO THE HEART OF THE BRAND: NATURE, ART, CRAFTSMANSHIP, AND EMOTION. THE SPACES BETWEEN THESE VOLUMES NATURALLY FORM “STREETS AND ALLEYS,” SHAPING A CLASSIC ATELIER COLOGNE JOURNEY: ARRIVAL, PAUSE, AND DEEP ENGAGEMENT. STARTING FROM ARTFUL PERFUME DISPLAYS, LIGHT-BLUE NATURAL STONE FLOWS DYNAMICALLY, DRAWING VISITORS FURTHER INWARD. A WARM AND INVITING WOODEN TABLE, PAIRED WITH A VIABIZZUNO TRACK SYSTEM, FLEXIBLY DEFINES AREAS FOR TEA BREAKS AND WORKSHOPS. MODULAR WOODEN CABINETS EMBEDDED IN THE WALL SERVE AS A BACKDROP, HIGHLIGHTING THE BRAND’S ARTISANAL CHARACTER WHILE OFFERING BOTH DISPLAY AND STORAGE FUNCTIONS. AT THE INNERMOST PART OF THE SPACE, A NATURAL STONE SINK PAIRED WITH AN AGAPE WALL-MOUNTED MIRROR CREATES AN INTIMATE AND PLAYFUL HAND-WASHING RITUAL. AT THE FAR END OF THE TABLE LIES THE BRAND’S SIGNATURE CUSTOMIZATION AREA, WHERE CUSTOMERS PERSONALLY CRAFT UNIQUE PERFUME PACKAGING—COMPLETING THE FULL WORKSHOP EXPERIENCE.

THE ART OF NATURE, A RECURRING THEME FOR ATELIER COLOGNE, APPEARS THROUGHOUT THE SPACE. RECESSED VOLUMES FORM TRANSPARENT GLASS DISPLAY WINDOWS, WITH MINIMALIST STANDS OFFERING POSSIBILITIES FOR VARIOUS ART INSTALLATIONS. CERAMIC WORKS BY FRENCH ARTIST KAREN SWAMI AND A NATURAL LEMON TREE ARE GENTLY ILLUMINATED BY VIABIZZUNO WALL LIGHTS—TREES, ART, AND FRAGRANCE ALL CONVEYING THE ESSENCE OF ATELIER COLOGNE.

以穿街过巷的空间体验，开启全新的ATELIER COLOGNE品牌之旅。 我们以现代语言将台北富有活力的街巷生活延伸至室内，打造温暖而专业的街角香水工坊。

空间由大小不一的体块定义、诠释街巷中的建筑角色，同时成为品牌多元的主题空间，步入式的体验引导顾客深入了解品牌的内核：自然、艺术、技艺以及情感。 体块间的空间自然形成“街巷”，构成一次经典的ATELIER COLOGNE之旅：到达、驻足并深度参与。 以艺术品般的香水展台为起点，淡蓝色的天然石材构成流动的姿态，引导人们向深处探索。 一张木质长桌温暖而富有亲和力，搭配来自VIABIZZUNO的轨道系统，灵活地定义茶歇和学院功能。 嵌入墙面的模块化木质柜体成为背景，强调品牌的工坊属性，兼具陈列展示和收纳的功能。 在空间的最深处，天然石材打造的洗手台搭配来自AGAPE的挂墙镜，构成私密而趣味性的洗护体验。 长桌的另一端是品牌标志性的定制工坊区域，顾客在此亲手定制独一无二的香水包装，构成一次完整的工坊之旅。

自然的艺术作为ATELIER COLOGNE的品牌主题反复出现在空间各处。 体块内退形成通透的玻璃橱窗，简洁的展台为各种艺术装置的呈现提供了可能。 来自法国陶艺家KAREN SWAMI的陶艺作品和天然的柠檬树被VIABIZZUNO的壁灯微微照亮——树木、艺术、香气，无一不在告诉人们，这即是ATELIER COLOGNE。

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